ASA International
Marketing
The work of ASA International Marketing
is critical for soybean producer profitability because the equivalent of every other row
of soybeans produced in the United States is exported as whole soybeans, or processed and
exported as soybean meal and soybean oil.
The U.S. Soybean Export
Council operates
ASA's International
Marketing offices
located in key marketing areas throughout the
world. The activities of
the U.S. Soybean Export Council to expand international markets
for U.S. soybeans and products are made possible through the
American
Soybean Association’s investment of cost-share funding
provided by
USDA’s
Foreign Agricultural Service, and by producer checkoff
dollars invested by the
United
Soybean Board and various State Soybean Councils.
ASA provides the
majority of funding for the implementation of an aggressive
international marketing program for U.S. soybean producers that leverages
soybean checkoff funds with ASA's Foreign Market Development (FMD)
cooperator program and Market Access Program funding. ASA’s success in competing for
USDA funds reinforces
the partnership between soybean checkoff investments and USDA’s support for soybean
international marketing activities.
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